Saturday, August 16, 2014
Crystal Center at Crystal Mountain
12500 Crystal Mountain Drive
Thompsonville, MI 49683
The Legacy Gala includes a reception and silent auction, followed by dinner, and the presentation of the Legacy Award – a special award designed to honor those who make a significant, positive impact on Michigan’s arts, history, culture or environment.
This year, the Art Park Board of Directors recognizes the significant positive impact the Pure Michigan campaign has had on our state. The campaign effectively and meaningfully shares with the world the story of Michigan – its arts, history, culture and natural beauty. George Zimmermann, former Vice President for Travel Michigan, will be recognized with the 2014 Legacy Award for his leadership in spearheading the launch of the phenomenally successful Pure Michigan campaign.
The Pure Michigan campaign created in partnership with McCann Erickson advertising agency and launched in 2006, originally airing in three advertising regions outside Michigan. By 2009 the Pure Michigan campaign was airing nationally and received the Top 10 Tourism Campaign on record by Forbes magazine. In 2013 alone, Pure Michigan attracted 4 million out-of-state visitors who spent $1.2 billion at Michigan businesses.
George Zimmermann was named “One of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing” by the Hospitality Sales & Marketing Association International (HSMAI) in 2012. In 2011, he was named State Tourism Director of the Year by his peers, the National Council of State Tourism Directors.
Reservations: $75 per person, or $65 if purchased by July 31.
Purchase by calling (231) 378-4963 or click here to purchase online.
Sponsorship opportunities start at $250 and are partially tax-deductible.
Click here for sponsor benefits.
Betsie Bay Furniture | Blue Cross Blue Shield of Michigan | Tom and Julie Dawson | Michael and Catherine Fruge | Dennis and Alyce Helfman | David Mix and Mary Ann Cheney | Joanne and Joe Murphy
Special thanks to Fifth Third Bank for in-kind volunteer support.
To learn about the past Legacy Award recipients and to watch the tribute videos that share their life’s work, click here.